James Shears

James Shears

VP of Advertising
James has spent his entire career in and around television. Previous to leading the addressable advertising business at Sorenson Media, he was the GM of Advanced TV for The Trade Desk. Before that, James led the addressable and programmatic teams at Dish Network, where he launched the world’s first impression-by-impression marketplace for linear addressable advertising. A proud native of Canada, James currently works in New York City.