Sam Petersen

Sam Petersen

Content Marketing Manager
Sam is a conflicted marketer. He loves being creative, but also thrives on numbers and analytics. Sam has worked in several messaging-focused roles during his career, including journalism, PR, product marketing, and now, content marketing. When he's not stewing over his conflictual identity, he heads to the mountains to hike, ski, run, etc.

2017 in Review

Here’s our perspective of 2017–industry events, company milestones, and memorable moments–as the year comes to a close.

The Truth About TV Data

The truth. We’re obsessed with it. And yet it’s so elusive that we’re always searching for it. […]