A Look Back at the TV of Tomorrow Show 2015

As we promised before the TV of Tomorrow (TVOT) show, here is a recap of our participation at the event and some highlights from the panels and speakers.

Sorenson Media was a diamond sponsor of the Insights Track, a day-long track at the conference focused on actionable insights that will help continue the evolution of the TV & Media industry. The track content filled the seats all day with sessions including:

  • Meet the Millennials: A Live Panel Discussion with Members of the “Me” Generation
  • Smart Broadcast, Emerging Opportunity (Presented by our very own CCO, Matt Timothy)
  • Connecting the Dots with Connected TV: Consumers, Data, Insights and Success
  • The Impact of Compelling Content on Ad Receptivity
  • Measuring the TV of Tomorrow

Matt Timothy, Sorenson Media CCO, presents during Insights Track at TVOT Show
Matt Timothy, Sorenson Media CCO, presents during Insights Track at TVOT 2015

Marcus Liassides, our CEO, also sat on a panel called “Technology Leaders on the Innovations that Will Shape the TV of Tomorrow.” The discussion centered around how digital capabilities are changing and will continue to change the landscape of TV as we know it.

Marcus Liassides, Sorenson Media CEO, sits on technology panel at TVOT 2015
Marcus Liassides, Sorenson Media CEO, sits on technology panel at TVOT 2015

Following the event, Marcus wrote a guest blog for Broadcasting & Cable recapping key takeaways from the event including:

  • Despite the rise of streaming and VOD services advertisers continue to buy traditional TV
  • TV viewers want choice, but they may not like it when they get it
  • Evolution, not reinvention, of the broadcast TV model is needed
  • The future of TV is going to be driven by data
  • No one talks about local broadcast

Twitter was full of additional great takeaways from the event:

And here’s a picture of yours truly enjoying the event with a great view from the balcony.

TVOTRyanWalkerSorensonMedia

Ryan Walker
Ryan Walker
Director of Marketing
Ryan has over 7 years of marketing experience including digital marketing, content marketing, PR, and branding. Outside of work, Ryan is an avid golfer and fly-fisherman.