Didn’t make it to NYC TV Week or NAB NYC? Get our take on the state of the TV industry in this recap.
“If you build it, they will come,” the mysterious voice in the sky repeatedly told Kevin Costner […]
The second post in a set. In the first post of this set I discuss the power […]
The nature of Sorenson Media’s business makes it so we have equally close relationships with both advertisers […]
Ad dollars are a limited resource in very high demand. For ages, TV comfortably controlled the market. […]
Part 2 of a set, this post discusses advertisers’ view of addressable TV and other trends broadcasters should be aware of.
Sorenson Media has a unique vantage point in the TV industry. The nature of our products let’s […]
The truth. We’re obsessed with it. And yet it’s so elusive that we’re always searching for it. […]
“TV vs. Digital” is a headline you can probably find in any advertising publication lately. It’s a […]