Understanding Promo Effectiveness and Attribution

A leading broadcaster in a midsize market used Spark Promo Analytics to understand how promos impacted the viewership of a big sweeps story.

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Enabling Optimal Programming to Boost Lead-in, Retention, and Ratings

WAAA saw its evening news drop in performance by 10%. The station was able to identify the problem and find a solution using Spark Station Analytics.

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Changing Newscast Structure to Better Retain Audience

Equipped with Spark Station Analytics, WBBB sought to analyze a recent programming decision and determine whether it was successful.

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