Sorenson Media Names Albert Mombarg as EVP & General Manager, Europe

Today, Sorenson Media announced that Albert Mombarg joined the company as EVP & General Manager, Europe to lead the company’s expansion into the European market. Based in Amsterdam, Mombarg will be responsible for managing the introduction and roll out of Sorenson’s Smart Broadcast solutions portfolio throughout Europe. Mombarg’s appointment heralds the start of an exciting new growth phase for Sorenson Media and builds on the company’s existing product development office in Cardiff, Wales.

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Sorenson Media Unveils Magid Research Revealing Positive Consumer Responses To New “Smart Broadcast” Features Enabled Through Smart TVs

At the NAB Show today, Sorenson Media – a pioneer in the field of Smart Broadcast – unveiled major findings from its new audience research, “Smart Broadcast – Consumer Perceptions & Attitudes,” conducted by Frank N. Magid Associates (Magid), a preeminent media industry consultant. The study showed positive responses to interactive and personalized TV features offered by broadcasters, and a greater interest in purchasing Smart TVs as a result of the Smart Broadcast functionality on offer.

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Sorenson Media and Magid Announce Strategic Partnership

Sorenson Media, pioneer and leader in the field of digitally-enabled Advanced TV and analytics, and Frank N. Magid Associates (Magid), the trusted and leading consultants to the media industry, today announced a partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson’s Advanced TV and analytics services to the industry.

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