Tuesday, September 20, 2011
Sorenson Media Invited to Participate on International Joint Task Force to Develop Standard Video Workflow Interfaces
CTO Mike Flathers to Represent Company in Leading Global Standards-Based Interoperability Project, Led by Top International Broadcasting, Workflow Consortium
Sorenson Media’s Gold-Standard Encoding and Transcoding Solutions, Cloud Innovation Leadership Will Provide Vital Expertise, Influence to Interoperability
SAN DIEGO (September 20, 2011)-Sorenson Media today announced that the company and its CTO, Mike Flathers, are now participating in the Joint Task Force on a Framework for Interoperability of Media Services (FIMS) in TV Production. The project, spearheaded by the Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU), brings together a consortium of top-tier global broadcasters and media service providers to develop standard interfaces between components and systems that will create a highly interoperable video workflow.
In addition to Sorenson Media, leading companies in the FIMS consortium include Avid, BBC, Canadian Broadcast Corp., Harris Corp., IBM, NBC Universal, Oracle, Sony and others. The FIMS consortium is tasked with enhancing interoperability in order to create more flexible workflow designs that minimize or remove the inefficiencies caused by the lack of current standard interfaces between components and systems. This lack of interoperability forces developers and system integrators to devote considerable time and resources developing custom interfaces for a host of different vendors.
“We are honored to participate in this crucial endeavor, as we have long been champions of creating seamless workflow interoperability,” said Flathers. “Our inclusion in the FIMS project is both gratifying and fitting, given our close collaboration with so many of the industry’s leading players. With our gold-standard desktop, server and and cloud-based encoding and transcoding solutions being used by organizations of every type and size, we look forward to putting our expertise and influence to work to help propel video production to a higher plane.”
Seventy of the U.S. Fortune 100 companies and more than 60 percent of the companies on the 2011 TVNewsCheck list of the Top 30 broadcast station groups - including CBS, Fox, NBC Universal, Hearst Television and Meredith Local Media Group -currently use the company’s video encoding solutions to achieve the highest quality video for online and broadcast distribution.
Since the company’s formation in 1995, Sorenson Media has been at the forefront of online video encoding, transcoding and delivery. The company created foundational video technologies that helped establish Apple Quicktime, Macromedia (now Adobe) Flash and YouTube, and has played a similarly influential role in developing the industry’s first and enterprise-grade cloud-based video encoding and delivery solutions. In addition, Sorenson Media has collaborated with other leading video innovators-including Amazon Web Services, Aspera, Rightscale, Shutterfly and Technicolor-to develop a rich array of novel, cloud-based integrated solutions for enterprises, developers and other video content creators.