Sorenson Media today announced it is launching a new product, Squeeze 360 – an end-to-end video platform for broadcasters that will enable encoding, storage, streaming and play-out across all connected devices. A pioneer in video encoding, this announcement highlights Sorenson Media’s expansion into the world of television as it offers a platform that will enable broadcasters to easily distribute content digitally.
As television continues to evolve from traditional formats to digital, Squeeze 360 will enable broadcasters and content owners to quickly adapt to the changing landscape by providing a single solution capable of delivering both live and on demand video to all connected devices. Squeeze 360 is a turnkey video publishing service that enables local broadcasters to integrate live feed and library content into an over the top (OTT) live stream or video on demand (VOD) service.
“Sorenson has a long history of innovation in the video encoding and streaming industry, and Squeeze 360 heralds the next step in our evolution as a company as we expand into the world of broadcast television,” says Marcus Liassides, President and CEO of Sorenson Media. “We’re seeing some significant shifts in consumer viewing habits and the devices they use to view content. Squeeze 360 as well as other upcoming Sorenson products will assist broadcasters in their efforts to adapt and thrive in this dynamic and evolving digital age.”
Currently, 60 percent of the top 30 broadcast station groups in the U.S. use Squeeze – Sorenson’s powerful video encoding tool utilized by video content creators. Sorenson Media plans to introduce the Squeeze 360 platform in local markets, focusing its efforts on providing solutions to local broadcasters. Local broadcasters will now be able to distribute their content such as evening news and local sports games digitally, allowing consumers to view the content anytime on any device whether live or VOD.
Sorenson Media plans to continue to invest in the development of cutting-edge products to further solidify its position as a pioneer at the intersection of TV and digital technology, with additional new product launches targeted for the coming months.