Audience Extension: Simulcast

Advertisers can connect even further with TV viewers by delivering synchronized ads on the second screen to verified TV audiences within seconds.

Purpose

  • Reinforce the TV ad message with viewers who are also using a second screen device
  • Increase ad visibility if viewers are not engaging with the TV because they are on a second screen device

Variations

  • Any national/regional ad can be synced with a corresponding digital second screen advertisement
  • Advertise using two different mediums, TV and digital, simultaneously

How it works

A second screen digital advertisement is trigged when TV audiences watch the corresponding television commercial.

Audience Extension: Show/Audience

Advertisers can connect with target consumers by automatically synchronizing their digital ads on a second screen with the particular show the viewer is watching.

Purpose

  • Target your digital ad to viewers of specified TV programs based on demographics, psychographics, etc.
  • Reach disengaged TV viewers who are using a second screen

Variations

  • Any product/service advertisement that targets a specific demographic with digital ads

How it works

A digital advertisement is triggered on the second screen when the viewer watches a specified TV program.

Audience Extension: Live Trigger

The Live Trigger function allows advertisers to take advantage of applicable live moments by delivering a digital ad on the second screen simultaneously.

Purpose

  • Enables more relevant digital advertisements for viewers watching the live show/event
  • Engage viewers based on interests on the second screen through targeted digital ads
  • Reach a large audience during the most impactful and emotional TV moments

Variations

  • A sponsor or partner for a live TV event can remind viewers of their products/services while watching the program
  • National advertisers can advertise relevant information to targeted viewers during the live event

How it works

As the live television content is viewed, a second screen digital advertisement is triggered to dynamically capitalize on poignant TV moments.

 

Audience Extension: Conquesting

Conquesting allows advertisers to counteract the effectiveness of competitors’ ads by simultaneously displaying a digital ad on the second screen.

Purpose

  • Neutralize the effectiveness of competitors’ TV advertisements on viewers
  • Capitalize on the divided attention of viewers using a second screen

Variations

  • Any national/regional advertiser that wishes to neutralize and combat the message delivered by competitors via TV advertising
  • Use second screen ads as reminders of your competing product/service while the competitions’ ad is being viewed

How it works

A neutralizing digital advertisement is trigged on the second screen when a competitor’s television ad is being viewed.

Audience Extension: Category

Advertisers can target their desired audience based on the product category of a corresponding television advertisement.

Purpose

  • Target viewers you want to reach based on the content and relevance of the advertisement airing live
  • Increase ad visibility to viewers who are not focusing on the TV because they using a second screen device

Variations

  • Any national/regional advertiser that has digital advertisements that correspond with a specific product category
  • Display digitals ads based on partnership agreements

How it works

The second screen advertisement is trigged when verified TV audiences watch a TV commercial that falls within the specified product category.