Dynamic Ad Replacement: Hobbies/Interests

Advertisers can dynamically replace full television ads based on the hobbies and interests of the consumer.

Purpose

  • Target TV ads to consumers with specific interest and hobbies
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined target hobbies or interests.

Dynamic Ad Replacement: Family Size

Advertisers can dynamically replace full television ads based on the family size of the household.

Purpose

  • Target TV ads to households with different family sizes
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined family size targets.

Dynamic Ad Replacement: Income

Advertisers can dynamically replace full television ads based on household income.

Purpose

  • Display advertisements to specific consumers based on household income with to improve ad efficacy
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined income range targets.

Dynamic Ad Replacement: Gender

Advertisers can dynamically replace full television ads based on gender.

Purpose

  • Target consumers of a specific gender to increase ad relevancy, interest, and efficacy
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined gender targets.

Dynamic Ad Replacement: Education

Advertisers can dynamically replace full television ads based on education level of the consumer.

Purpose

  • Target households with differing education levels to achieve optimal ad effectiveness
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined education level targets.

Dynamic Ad Replacement: Culture

Advertisers can target subcultures found throughout the country based on geographic region.

Purpose

  • Target culturally different consumers to increase ad relevancy, interest, and efficacy
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predefined regions targeting local subcultures.

Dynamic Ad Replacement: Climate

Advertisers can dynamically replace full television ads based on current weather conditions and specific geographic climates.

Purpose

  • Target consumers with different geographic climates across the country
  • Seamlessly replace advertisements based on current weather conditions viewers are experiencing
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined weather targets.

Dynamic Ad Replacement: Age

Advertisers can dynamically replace full television ads based on age.

Purpose

  • Target consumers of different ages to increase ad relevance and interest
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined age targets.

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