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Advanced Overlays: Climate Weather Targeting

Generic retail advertisements might air at any time throughout the year and in a variety of weather conditions. The weather targeted overlay enables the advertiser to display specific and focused messages based on the weather conditions in the immediate area of the viewer’s location.

Purpose

  • Enable advertisers the ability to provide relevant messages based on current weather conditions over a generic ad to increase ad efficacy
  • Provide broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Any advertiser or content provider can utilize current weather conditions to serve time specific overlays

How it works

Once the underlying ad is recognized an overlay with a unique message is served based on the current weather conditions. The general location of the TV viewing the ad is paired with current weather data and the relevant overlay is served.

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