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Advanced Overlays: Income Targeting

Retail brands can target specific products based on demographic indicators such as household income. This personalized, targeted message can more effectively promote goods to consumers who are more likely to make a purchase. The viewer is directed to their nearest retailer to remove any friction from making the purchase.

Purpose

  • Present products to your target audience at scale
  • Personalize the product offering
  • Increase engagement, interest, and sales
  • Drive sales to participating retailers

Variations

  • Any product/service that targets different incomes
  • Localized messaging
  • Lower third screen replacement

How it works

The personalized ad overlay is triggered based on the income of the household and is based on a predetermined grouping decided by the brand. The retailer address that is delivered is determined by the household’s zip code.

income targeting