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Advanced Overlays: Income Targeting

Travel companies and resorts can target specific packages based on demographic indicators such as household income. This personalized, targeted message can more effectively promote packages to consumers who are more likely to make a purchase at a particular price point.

Purpose

  • Present travel packages to your target audience at scale
  • Personalize the product offering
  • Increase engagement, interest, and sales

Variations

  • Any product/service that targets different incomes.
  • Localized messaging.

How it works

The personalized ad overlay is triggered based on the income of the household and is based on a predetermined grouping decided by the brand.

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