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Advanced Overlays: Location Targeting

National automotive ads can be enhanced by providing the viewer with more relevant and detailed information such as the address/phone number of a local dealer.

Purpose

  • Provide viewers with a personalized ad that includes information for a local dealer in the area
  • Increase ad efficacy, specifically for those that are currently in the market for a new car

Variations

  • Any national/regional ad that has localized affiliates or franchises

How it works

The personalized ad overlay is triggered based on geographic location and can be customized down to city/zip code.

 

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