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Advanced Overlays: Location Targeting

National insurance ads can be enhanced by providing the viewer with more relevant and detailed information such as the address/phone number of a local agent.

Purpose

  • Provide viewers with a personalized ad that includes information for a local agent in the area
  • Increase ad efficacy, specifically for those in the immediate area in the market for insurance

Variations

  • Any franchise/business with multiple locations
  • Localized messaging
  • Brand watermark enhancement

How it works

The personalized ad overlay is triggered based on geographic location and can be customized down to city/zip code.

location-targeting-insurance