View More Like This

Advanced Overlays: Time of Day Targeting

Fast food advertisements might air at any time throughout the day. The time targeted overlay enables the advertiser to display specific and focused messages at different times of day to help improve the effectiveness of the original underlying ad.

Purpose

  • Enable advertisers the ability to provide relevant messages based on the time of day over a generic ad to increase ad efficacy
  • Enable broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Any advertiser or content provider can utilize time of day to serve time specific overlays

How it works

Once the fast food advertisement is recognized an overlay with a unique message is served based on the time of day. A breakfast, lunch, and dinner overlay can be delivered at appropriate times.

time-of-day-targeting