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Audience Extension: Conquesting

Conquesting allows advertisers to counteract the effectiveness of competitors’ ads by simultaneously displaying a digital ad on the second screen.

Purpose

  • Neutralize the effectiveness of competitors’ TV advertisements on viewers
  • Capitalize on the divided attention of viewers using a second screen

Variations

  • Any national/regional advertiser that wishes to neutralize and combat the message delivered by competitors via TV advertising
  • Use second screen ads as reminders of your competing product/service while the competitions’ ad is being viewed

How it works

A neutralizing digital advertisement is trigged on the second screen when a competitor’s television ad is being viewed.