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Audience Extension: Show/Audience

Advertisers can connect with target consumers by automatically synchronizing their digital ads on a second screen with the particular show the viewer is watching.

Purpose

  • Target your digital ad to viewers of specified TV programs based on demographics, psychographics, etc.
  • Reach disengaged TV viewers who are using a second screen

Variations

  • Any product/service advertisement that targets a specific demographic with digital ads

How it works

A digital advertisement is triggered on the second screen when the viewer watches a specified TV program.