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Audience Extension: Simulcast

Advertisers can connect even further with TV viewers by delivering synchronized ads on the second screen to verified TV audiences within seconds.

Purpose

  • Reinforce the TV ad message with viewers who are also using a second screen device
  • Increase ad visibility if viewers are not engaging with the TV because they are on a second screen device

Variations

  • Any national/regional ad can be synced with a corresponding digital second screen advertisement
  • Advertise using two different mediums, TV and digital, simultaneously

How it works

A second screen digital advertisement is trigged when TV audiences watch the corresponding television commercial.