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Content Overlays: Start Over

Local news programming can be restarted by the viewer upon joining the program late.

Purpose

  • Provide the viewer with the ability to catch the beginning of the program (breaking news) after tuning in late
  • Enable broadcasters to engage with their viewers in an unprecedented way by providing viewing flexibility without the need for a DVR
  • Enable broadcasters with new revenue opportunities via sponsorship and pre-roll advertising

Variations

  • Any type of programming could leverage Start Over capabilities to enable viewers to catch the beginning of the program

How it works

The content aware Smart TV recognizes that the viewer joined the program late and provides a prompt that enables the viewer to start the program over. A full screen OTT stream delivers the content from the beginning.

 

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