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Dynamic Ad Replacement: Climate

Advertisers can dynamically replace full television ads based on current weather conditions and specific geographic climates.

Purpose

  • Target consumers with different geographic climates across the country
  • Seamlessly replace advertisements based on current weather conditions viewers are experiencing
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined weather targets.