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Dynamic Ad Replacement: Hobbies/Interests

Advertisers can dynamically replace full television ads based on the hobbies and interests of the consumer.

Purpose

  • Target TV ads to consumers with specific interest and hobbies
  • Provide broadcasters with more valuable ad inventory through dynamic ad replacement

How it works

Frame accurate, full HD ad replacements are delivered across a vast footprint of connected smart TVs based on predetermined target hobbies or interests.