Spark Advanced Overlays enables advertisers to dynamically tailor their TV ads to deliver the optimum message to individual households.

  • Deliver interactive and addressable 1st screen experiences to viewers irrespective of content source or TV service provider.
  • Personalize ads based on geography, weather, demographics, time of day, pollen count or any other attribute which matters to you and your customers.
  • Involve viewers with 1st screen interaction to increase brand recall, engagement, and response.
  • Build ad enhancement formats in tandem with ad creative for native look and feel.
  • Available as a self-service or fully managed service.