Spark Dynamic Ad Replacement enables advertisers to benefit from the efficiency and efficacy of true impression-level TV advertising by dynamically replacing linear TV ads based on rich household targeting profiles―all at the scale that only television can bring.

  • Impression based, household level targeting at national scale.
  • Frame accurate full HD ad replacement (15s, 30s, 60s) across a footprint of 20M connected smart TVs.
  • Same day impression-level reporting including demographic, geographic and network/program information.
  • Dynamic versioning enables a single advertiser to optimize their spot by showing different brands, products and / or messages at household level.
  • Frequency optimization enables an advertiser to cap their ad spend once a pre-set frequency has been achieved.
  • Reach extension enables advertisers to add incremental reach to their programmatic and/or traditional media buy.
  • Advanced attribution analyses by combining TV ad exposure with anonymized 1st, 2nd and 3rd party data.
  • Available as a self service, managed service or as API integration in your DSP of choice.
  • Targeting profile consisting of TV viewing behavior, TV ad exposure, household demographics, location and other anonymized data points such as income, home ownership, marital status, etc.