Spark Dynamic Ad Replacement enables advertisers to benefit from the efficiency and efficacy of true impression-level TV advertising by dynamically replacing linear TV ads based on rich household targeting profiles―all at the scale that only television can bring.
- Impression based, household level targeting at national scale.
- Frame accurate full HD ad replacement (15s, 30s, 60s) across a footprint of 20M connected smart TVs.
- Same day impression-level reporting including demographic, geographic and network/program information.
- Dynamic versioning enables a single advertiser to optimize their spot by showing different brands, products and / or messages at household level.
- Frequency optimization enables an advertiser to cap their ad spend once a pre-set frequency has been achieved.
- Reach extension enables advertisers to add incremental reach to their programmatic and/or traditional media buy.
- Advanced attribution analyses by combining TV ad exposure with anonymized 1st, 2nd and 3rd party data.
- Available as a self service, managed service or as API integration in your DSP of choice.
- Targeting profile consisting of TV viewing behavior, TV ad exposure, household demographics, location and other anonymized data points such as income, home ownership, marital status, etc.