Sam Petersen

Sam Petersen

Content Marketing Manager
Sam is a conflicted marketer. He loves being creative, but also thrives on numbers and analytics. Sam has worked in several messaging-focused roles during his career, including journalism, PR, product marketing, and now, content marketing. When he's not stewing over his conflictual identity, he heads to the mountains to hike, ski, run, etc.

The Truth About TV Data

The truth. We’re obsessed with it. And yet it’s so elusive that we’re always searching for it. […]

TV Analytics 101

The TV analytics landscape has taken so many turns in the last few years that broadcast stations […]