What do you call a drop in viewership toward the end of a sports game? I call it a faithless rate. Here’s the faithless rate for Super Bowl LII.
Can you reach your target audience with primetime ads? Maybe. Can you reach your target audience with addressable TV? Every time.
Data is the key to unlocking effective addressable TV. The sooner the TV industry embraces this, the sooner advertisers will be able to better target their audiences.
Sorenson Media CEO Marcus Liassides predicts 2018 will be the year addressable TV advertising makes its big splash in the TV ad industry.
Here’s our perspective of 2017–industry events, company milestones, and memorable moments–as the year comes to a close.
The term, traditional advertising, has only recently entered media industry vocabulary. We use it today to describe […]
As the TV world changes, advertisers are venturing beyond traditional TV marketing, using TV to cover more of the consumer journey than ever before.
For decades, a doctor and a college freshman both fit in the advertising demo, “Adults 18-49.” Targeted advertising technology has started to change that.
Ad campaigns are complex beasts. Marketing analysts, creative teams, media buyers, and a long list of other […]