Content has been king in the TV industry, but it’s time to make room for advanced TV data on the throne.
Can you reach your target audience with primetime ads? Maybe. Can you reach your target audience with addressable TV? Every time.
The term, traditional advertising, has only recently entered media industry vocabulary. We use it today to describe […]
As the TV world changes, advertisers are venturing beyond traditional TV marketing, using TV to cover more of the consumer journey than ever before.
For decades, a doctor and a college freshman both fit in the advertising demo, “Adults 18-49.” Targeted advertising technology has started to change that.
Ad campaigns are complex beasts. Marketing analysts, creative teams, media buyers, and a long list of other […]
With new TV ad targetability, advertisers will have to determine where to fit addressable TV into their ad budget. Read these tips on how to do it.
The second post in a set. In the first post of this set I discuss the power […]
The nature of Sorenson Media’s business makes it so we have equally close relationships with both advertisers […]