The term, traditional advertising, has only recently entered media industry vocabulary. We use it today to describe […]
As the TV world changes, advertisers are venturing beyond traditional TV marketing, using TV to cover more of the consumer journey than ever before.
For decades, a doctor and a college freshman both fit in the advertising demo, “Adults 18-49.” Targeted advertising technology has started to change that.
Ad campaigns are complex beasts. Marketing analysts, creative teams, media buyers, and a long list of other […]
The World Series is an event unlike any other. It marks the culmination of 2,430 games played […]
With new TV ad targetability, advertisers will have to determine where to fit addressable TV into their ad budget. Read these tips on how to do it.
When the Oakland A’s used a moneyball approach to choose players, the team soared. Could the TV Industry do the same with data?
Didn’t make it to NYC TV Week or NAB NYC? Get our take on the state of the TV industry in this recap.
“If you build it, they will come,” the mysterious voice in the sky repeatedly told Kevin Costner […]