Ad campaigns are complex beasts. Marketing analysts, creative teams, media buyers, and a long list of other […]
The World Series is an event unlike any other. It marks the culmination of 2,430 games played […]
With new TV ad targetability, advertisers will have to determine where to fit addressable TV into their ad budget. Read these tips on how to do it.
When the Oakland A’s used a moneyball approach to choose players, the team soared. Could the TV Industry do the same with data?
Didn’t make it to NYC TV Week or NAB NYC? Get our take on the state of the TV industry in this recap.
“If you build it, they will come,” the mysterious voice in the sky repeatedly told Kevin Costner […]
The second post in a set. In the first post of this set I discuss the power […]
The nature of Sorenson Media’s business makes it so we have equally close relationships with both advertisers […]
Ad dollars are a limited resource in very high demand. For ages, TV comfortably controlled the market. […]