Ad dollars are a limited resource in very high demand. For ages, TV comfortably controlled the market. […]
Part 2 of a set, this post discusses advertisers’ view of addressable TV and other trends broadcasters should be aware of.
Sorenson Media has a unique vantage point in the TV industry. The nature of our products let’s […]
“TV vs. Digital” is a headline you can probably find in any advertising publication lately. It’s a […]
The idea of a marketing funnel came long before the days of TV ads. William Townsend gets […]
Once a far off dream, addressable TV has now become a reality. In this moment, technology around […]
There’s a reason TV advertising isn’t the go-to example for Econ 101 classes–it would surely confuse the […]
An infographic timeline of some of the most significant landmarks in the history of TV, and a few claims of where TV is headed.
The history of television starts long before screens and broadcast signals, and its end is nowhere in […]