Part 2 of a set, this post discusses advertisers’ view of addressable TV and other trends broadcasters should be aware of.
Sorenson Media has a unique vantage point in the TV industry. The nature of our products let’s […]
The truth. We’re obsessed with it. And yet it’s so elusive that we’re always searching for it. […]
“TV vs. Digital” is a headline you can probably find in any advertising publication lately. It’s a […]
The idea of a marketing funnel came long before the days of TV ads. William Townsend gets […]
TV is preparing itself for the next great chapter in its already rich history. Thanks to the […]
Once a far off dream, addressable TV has now become a reality. In this moment, technology around […]
There’s a reason TV advertising isn’t the go-to example for Econ 101 classes–it would surely confuse the […]
An infographic timeline of some of the most significant landmarks in the history of TV, and a few claims of where TV is headed.