Understanding Promo Effectiveness and Attribution

A leading broadcaster in a midsize market used Spark Promo Analytics to understand how promos impacted the viewership of a big sweeps story.

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Spark Station Analytics

How KGBT used advanced analytics to increase viewership by 13.9%

To make meaningful changes you need meaningful insights, which is why KGBT used Spark Station Analytics to get a big boost in viewership.

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