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Sorenson Media Launches Squeeze 9 with Industry-First HTML5 Optimization, Streamlined User Experience, Higher Quality and Faster Speeds

  • Newest Version of Gold-Standard Video Encoding Software Features New, Unique HTML5 Publishing Tool to Streamline Playback Across Multiple Screens, from Smartphones to Desktops to TV
  • Speed and Quality Improvements Solidify Sorenson Squeeze’s Position as Perennial Leader in Video Encoding

SAN DIEGO (April 8, 2012) – Sorenson Media today announced the immediate availability of Sorenson Squeeze 9, which significantly improves the encoding workflow and optimizes multi-screen video encoding on the online video market’s perennial gold-standard transcoding application.

Benefits of the newest version of Squeeze include industry-first HTML5 optimization; an enhanced, more intuitive streamlined user interface and optimized user experience; significant enhancements to video quality and speed; and improvements to the product’s unique review and approval functionality.

Squeeze 9 makes encoding video files for playback in HTML5 easy and intuitive. Users simply drag and drop a single HTML5 preset onto a source file, and Squeeze then automatically creates two output renditions of the file—one in MP4, the other in WebM— together with an elegant coding of the video onto an HTML5 web page, using the <video> tag. The two renditions enable seamless native video playback in all major browsers, including Chrome, Internet Explorer, Firefox and Safari.

“HTML5 is growing in popularity across the Internet and our users have been asking for ways to simplify the optimization of video for the various browsers and multi-screen delivery,” said Mitch Holyoak, vice president of engineering for Sorenson Media. “With Sorenson Squeeze 9, our primary goal was to innovate the overall user experience by stripping away barriers to a streamlined workflow, so that video professionals can forget about transcoding, and instead focus on their craft of video creation.”

A video walkthrough of the new features is available at:
http://sorensonmedia.com/new-in-squeeze-9

A spot announcing the new Squeeze 9 is also available at:
http://sorensonmedia.com/introducing-squeeze-9

Squeeze 9 also includes substantial enhancements to the user interface (the first major UI update since version 6 in 2009), which work together to streamline the workflow interactions and processes within Squeeze. The UI improvements include:

  • Overall design aesthetic enhancements, including a new color palette and simplified iconography
  • Ability to more easily search for any item—including presets, filters, publishing options and notifications
  • Improved publishing workflow—enabling the ability to preview content before publishing, and changing settings after encoding and republishing
  • Enhanced batch window cleanup, with increased screen real estate for batch/watch folders and simplified navigation
  • A video preview window organized for the most simplified, intuitive task areas for viewing and editing source content
  • An updated plug-in for Adobe Premiere CS6, which provides seamless encoding from within the latest version of Premiere (and add-ons to plug-ins Squeeze already supports for every major professional non-linear editing application, including those offered by Avid, Apple and Sony).

Another major workflow improvement in Squeeze 9 is video stitching. This new version enables users for the first time to add pre- or post-roll video to any primary video. This enables more efficient workflows, especially with regard to appending ads of all types to source material passing through the encode phase of production.

Other improvements in Squeeze 9 include:

Highest Quality – Enhanced quality through integration with the newly optimized MainConcept SDK 9.6 codec, which provides improved encoding quality with H.264 and AVCHD 2.0.

Fastest Encoding – “Divide & Conquer” encoding for MP4 and MOV provides a massive boost to single-file encoding, providing the greatest speed of any full Squeeze release. Squeeze 9 is optimized for MP4, QuickTime (MOV), WebM and Matroska (MKV). It features a sophisticated parallel processing system that breaks decoded video files into content chunks and partitions them across multiple CPUs, to achieve processing speeds that are on average twice as fast as Squeeze 8. Adaptive bitrate encoding (HLS, Flash Dynamic, Smooth Streaming and MPEG-DASH) employs the same parallel approach, with similar performance enhancement.

Closed Captioning – Support for the EIA-608 or EIA-708 (Electronic Industries Alliance) closed captioning in source video, and corresponding TTML (timed text markup language) output, SubRip output and WebVTT output with compressed Squeeze files, for standard and high-definition digital video content.

Improved Review & Approval – An upgraded review & approval process empowers users with even more responsive design of web pages for viewing and approving video content on any device.

Streamlined Integration with Squeeze Server 2.0 – Integration into recently launched Squeeze Server 2.0, Sorenson Media’s award-winning enterprise transcoding solution, to enable offloading of high-volume jobs and to free up work stations.

“We have refined the application from top to bottom to create the easiest-to-use, most feature-rich, fastest and highest-quality version of Squeeze ever developed for video professionals everywhere, from independent enthusiasts to enterprise developers,” said Peter Csathy, CEO of Sorenson Media. “We made the best-reviewed, most cost-effective encoding and transcoding solution in the market even better by making it easier than ever before to publish video online.”

Pricing and Availability

Sorenson Squeeze 9 is now available at a price of $799 in the Standard edition, $999 for Squeeze Pro, and at various upgrade prices for past versions of Sorenson Squeeze at http://www.sorensonmedia.com/squeeze-upgrades/. All Squeeze 9 customers receive full, free use of all Sorenson 360 unique features for Review and Approval. Additional storage capacity and other enhancements are available as upgrades. For more information, contact a member of the sales team at sales@sorensonmedia.com.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server- based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media’s innovative solutions and legacy of trust to meet their evolving needs.

Press Contact

Jacob Moon
Sorenson Media Public Relations
801-461-9797
Jacob@methodcommunications.com

Staley White
Sorenson Media Public Relations
801-885-3696
staley@methodcommunications.com

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