Sorenson Media and Magid Announce Strategic Partnership

Sorenson Media, pioneer and leader in the field of digitally-enabled Advanced TV and analytics, and Frank N. Magid Associates (Magid), the trusted and leading consultants to the media industry, today announced a partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson’s Advanced TV and analytics services to the industry.

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Sorenson Media and Neustar Announce Data Integration

Sorenson Media, which recently announced its expansion into digitally-enabled television to benefit broadcasters and advertisers, and Neustar, Inc., a trusted, neutral provider of real-time information services and analytics, today announced a partnership to provide better insight into TV audience viewing patterns and behaviors. Neustar’s real-time, validated data will bring added scope and depth to the already groundbreaking analytics and insights provided to broadcasters and advertisers by Spark Enlight, Sorenson Media’s recently introduced TV analytics & insights product.

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Sorenson Media Launches New Spark Brand to Bring Power & Measurement of Digital to Television

As part of its continued expansion into the world of television, Sorenson Media today announced the launch of its new Spark suite of digitally-enabled TV and analytics products: Spark Enlight, Spark Enhance and Spark Engage. The Spark suite, which builds on Sorenson’s deep heritage in video encoding and streaming, heralds a dramatic expansion for the company into the world of digitally-enabled television. The introduction of the new Spark range of products is also accompanied by a refreshed corporate identity, including a new website, to further reflect the evolution of Sorenson Media and its increasing focus on assisting television broadcasters and advertisers to adapt and thrive in the digital age.

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Sorenson Media Expands into World of Television with New Product – Squeeze 360

Sorenson Media today announced it is launching a new product, Squeeze 360 – an end-to-end video platform for broadcasters that will enable encoding, storage, streaming and play-out across all connected devices. A pioneer in video encoding, this announcement highlights Sorenson Media’s expansion into the world of television as it offers a platform that will enable broadcasters to easily distribute content digitally.

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Sorenson Media Appoints Digital Media Industry Veteran Marcus Liassides as CEO

Sorenson Media announced today that Marcus Liassides has joined the company as president and Chief Executive Officer. Liassides comes to Sorenson Media with more than 15 years of diverse, successful experience in all facets of the digital media industry, including significant expertise in over-the-top (OTT) video platform development. Liassides will direct all areas of the company’s operations and strategic initiatives.

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