- What personally identifiable information of yours is collected;
- What organization is collecting the information;
- How the information is used;
- With whom the information may be shared;
- What choices are available regarding collection, use, and distribution of the information;
- What kind of security procedures are in place to protect the loss, misuse, or alteration of information under Sorenson Media’s control; and, how you can correct any inaccuracies in the information.
I. INFORMATION COLLECTED BY SORENSON MEDIA OR ON SORENSON MEDIA’S BEHALF.
A. In General
Personally Identifiable Information (PII or Personal Information) is information that can be used to identify or contact you. Sorenson Media collects the Personal Information that you provide to us in two general and distinct ways: (1) when you choose to purchase various services or products offered by Sorenson Media and/or its affiliated business partners, or (2) when you choose to participate in surveys or send e-mails to Sorenson Media. Sorenson Media also collects non-personal information from you and about your use of its website, e-mails, special promotions and newsletters that Sorenson Media may send to you, and websites of selected sponsors and advertisers. To no longer receive e-mails or other electronic communications from Sorenson Media, you must elect to opt-out.
B. Registration And Other Information.
However, in order to have access to certain products and services available on Sorenson Media’s website, you are required to complete a registration form and provide other information reasonably necessary for us to provide the products and/or services for you. Some examples of the information Sorenson Media collects in the Registration form are:
- Your Name
- Your Address(es)
- Your Phone Number(s)
- Your E-mail Address(es)
- Your Login Name
- Your Password
- Pages Viewed
- Your Credit Card Number(s)
- Your Customers’ IP Address(es)
- Your Operating System/Machine Type
Sorenson Media also collects anonymous, non-confidential, and non-personal information when you use its site, send it e-mails, or respond to special promotions or newsletters that Sorenson Media may send to you from time to time. For example, cookies are small computer files that Sorenson Media transfers to your computer’s hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (such as the chatrooms you visited, whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by Sorenson Media. The information collected by cookies helps us dynamically generate advertising and content on web pages or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using Sorenson Media’s site and selected affiliated business partners sites, or are opening Sorenson Media’s e-mails. Sorenson Media may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to Personal Information collected.
D. Web Beacons
In limited circumstances Sorenson Media also may use “web beacons” to collect anonymous, non-personal information about your use of its website and the sites of selected affiliated partners, and your use of e-mails, special promotions or newsletters Sorenson Media may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the Users’ browser. The information collected by web beacons allows us to statistically monitor how many people are using Sorenson Media’s site and selected affiliated business partners sites, or are opening its e-mails, and for what purposes. It may be possible to link non-personal web beacon information to Personal Information collected.
E. E-mails and Newsletters
As noted in the discussions of cookies and web beacons (see above), Sorenson Media collects anonymous, non-personal information about your use of e-mails and newsletters that Sorenson Media may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on Sorenson Media’s behalf (see Disclosure to Website Service and Content Contractors, below), notes or “counts” your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.
F. Information Collected by Third Parties Not Acting on Sorenson Media’s Behalf.
G. Public Forums
H. E-mails to Sorenson Media
II. DISCLOSURE OF YOUR INFORMATION.
A. Except as set forth in this paragraph II, or as specifically agreed to by you, Sorenson Media will not use, disclose, or store any Personal Information it gathers from you on its website unless reasonably required in order to answer your questions, to provide products and/or services you may request or purchase from its website (such as, information Sorenson Media needs to share with its credit card internet gateway), or unless reasonably required in order to comply with a governmental or Sorenson Media company record-keeping requirement.
Sorenson Media may release Personal Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a financial threat to you or others. In the event that Sorenson Media is legally compelled to disclose your Personal Information to a third party, Sorenson Media will notify you unless doing so would violate the law or court order.
B. Disclosure to Sorenson Media’s Subsidiaries/Affiliated Entities.
C. Disclosure to Sorenson Media’s Operations and Maintenance Contractors
Sorenson Media’s operations and maintenance contractors may sometimes have limited access to your Personal Information in the course of providing products or services to Sorenson Media. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to better operation and maintenance of Sorenson Media’s website. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on Sorenson Media’s behalf or to send e-mails to you for purposes such as conducting market research on Sorenson Media’s behalf. Access to your Personal Information by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for Sorenson Media. Sorenson Media also contractually requires that its operations and maintenance contractors (1) protect the privacy of your Personal Information, and (2) not use or disclose your Personal Information for any purpose other than providing us with products and services.
D. Disclosure to Website Service and Content Contractors
E. Disclosure To Or By Co-branded Channel Partners
F. Disclosure to Linked Sites
G. Disclosure of Aggregate Information
Sorenson Media may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users (“Aggregate Information”). For example, Sorenson Media might inform third parties regarding the number of users of its site and the activities they conduct while on its site. Sorenson Media might also inform a company that performs services or that provides products and/or services to Sorenson Media (that may or may not be a Sorenson Media business partner or an advertiser on its site) that “50% of Sorenson Media’s users live in the USA” or that “85% of Sorenson Media’s users have purchased products and/or services which can be downloaded from Sorenson Media’s website.” Depending on the circumstances, Sorenson Media may or may not charge third parties for this Aggregate Information. Sorenson Media also may not limit the third parties’ use of the Aggregate Information, except that Sorenson Media does require third parties to whom Sorenson Media discloses Aggregate Information to agree that they will not attempt to make this information personally identifiable by combining it with other databases or otherwise.
III. HOW SORENSON MEDIA HANDLES PRIVACY AND SECURITY INTERNALLY.
IV. YOUR PRIVACY CHOICES.
When you complete Registration, you will be given the option of receiving recurring informational/promotional e-mails from Sorenson Media and/or third parties. You may opt out of receiving e-mails from or on behalf of Sorenson Media at Registration by removing the automatic check mark from the statement that expresses a preference for receiving these e-mails and newsletters. You may also opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, click on the “reply” button in your mail program, then type in the word “UNSUBSCRIBE” in the “Subject” field and send. Sorenson Media’s Customer Service will unsubscribe you.
At Registration, you may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.
This privacy statement applies only to the Sorenson Media’s website. The Sorenson Media website does contain links to other sites. Once you enter another website (whether through an advertisement, service, or content link), be aware that Sorenson Media is not responsible for the privacy practices of such other sites. Sorenson Media encourages you to look for and review the privacy statements of each and every website that you visit through a link or advertisement on Sorenson Media’s website or any site that collects Personal Information from you.
V. UPDATING YOUR PERSONAL INFORMATION AND CONTACTING SORENSON MEDIA.
You can always contact us in order to (1) delete your Personal Information from Sorenson Media’s systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at firstname.lastname@example.org. Such changes will not have any effect on other information that Sorenson Media maintains. If you have a complaint or problem you may e-mail us at email@example.com and the customer service department will forward your complaint to the appropriate internal Sorenson Media department for a response or resolution. Sorenson Media tries to answer every e-mail in a timely manner but are not always able to do so.
You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to Sorenson Media from its servers. The need to back-up Sorenson Media’s systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, Sorenson Media will endeavor to delete all Personal Information stored in the databases Sorenson Media actively uses for research and daily business activities, as well as other readily searchable media.