Advanced Overlays: Location Targeting

National automotive ads can be enhanced by providing the viewer with more relevant and detailed information such as the address/phone number of a local dealer.

Purpose

  • Provide viewers with a personalized ad that includes information for a local dealer in the area
  • Increase ad efficacy, specifically for those that are currently in the market for a new car

Variations

  • Any national/regional ad that has localized affiliates or franchises

How it works

The personalized ad overlay is triggered based on geographic location and can be customized down to city/zip code.

 

location-targeting-auto

 

Advanced Overlays: Location Targeting

National insurance ads can be enhanced by providing the viewer with more relevant and detailed information such as the address/phone number of a local agent.

Purpose

  • Provide viewers with a personalized ad that includes information for a local agent in the area
  • Increase ad efficacy, specifically for those in the immediate area in the market for insurance

Variations

  • Any franchise/business with multiple locations
  • Localized messaging
  • Brand watermark enhancement

How it works

The personalized ad overlay is triggered based on geographic location and can be customized down to city/zip code.

location-targeting-insurance

Advanced Overlays: Income Targeting

Retail brands can target specific products based on demographic indicators such as household income. This personalized, targeted message can more effectively promote goods to consumers who are more likely to make a purchase. The viewer is directed to their nearest retailer to remove any friction from making the purchase.

Purpose

  • Present products to your target audience at scale
  • Personalize the product offering
  • Increase engagement, interest, and sales
  • Drive sales to participating retailers

Variations

  • Any product/service that targets different incomes
  • Localized messaging
  • Lower third screen replacement

How it works

The personalized ad overlay is triggered based on the income of the household and is based on a predetermined grouping decided by the brand. The retailer address that is delivered is determined by the household’s zip code.

income targeting

Advanced Overlays: Facebook Portal

Social media has become an important part of a political candidate’s campaigning efforts. The Political Facebook Portal connects the candidate’s social media efforts with the candidate’s TV ads.

Purpose

  • Allow viewers to become more exposed to the candidate than previously possible in a 15-30 second ad spot
  • Enable the candidate to increase the efficacy & extend the reach of tradition TV advertising
  • Enable broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Can be applied to any social media platform
  • Any advertiser or content provider that has a social media presence can apply the social media portal

How it works

During a television ad run by the political candidate’s campaign an overlay prompt is served, encouraging the viewer to learn more about the candidate by interacting. Upon activation, the viewer is taken to a portal including the candidate’s recent social media posts, information about the candidate, and any other messaging the candidate wishes to display.

facebookportal

Advanced Overlays: Language Targeting

Political candidates are always trying to connect with voters of diverse backgrounds. Language targeted overlays enable the politician to provide a message in the viewers’ own language over the top of a traditional English political TV advertisement.

Purpose

  • Enable political candidates with the ability to provide targeted messaging in the viewers’ primary language
  • Enable broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Any advertiser or content provider can utilize language settings to serve language specific overlays

How it works

During a political TV advertisement an overlay served based on the language settings of the TV. The messaging of the overlay can be customized based on different languages and the issues that the candidate feels are more important to the targeted demographic.

language-targeting

Advanced Overlays: Time of Day Targeting

Fast food advertisements might air at any time throughout the day. The time targeted overlay enables the advertiser to display specific and focused messages at different times of day to help improve the effectiveness of the original underlying ad.

Purpose

  • Enable advertisers the ability to provide relevant messages based on the time of day over a generic ad to increase ad efficacy
  • Enable broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Any advertiser or content provider can utilize time of day to serve time specific overlays

How it works

Once the fast food advertisement is recognized an overlay with a unique message is served based on the time of day. A breakfast, lunch, and dinner overlay can be delivered at appropriate times.

time-of-day-targeting

Advanced Overlays: Climate Weather Targeting

Generic retail advertisements might air at any time throughout the year and in a variety of weather conditions. The weather targeted overlay enables the advertiser to display specific and focused messages based on the weather conditions in the immediate area of the viewer’s location.

Purpose

  • Enable advertisers the ability to provide relevant messages based on current weather conditions over a generic ad to increase ad efficacy
  • Provide broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Any advertiser or content provider can utilize current weather conditions to serve time specific overlays

How it works

Once the underlying ad is recognized an overlay with a unique message is served based on the current weather conditions. The general location of the TV viewing the ad is paired with current weather data and the relevant overlay is served.

climate-weather-targeting

Advanced Overlays: Push to Mobile

In the digital age we live in, consumers have become accustom to having information instantaneously available at their fingertips. Push to mobile enables viewers to collect information such as a coupon directly from the TV screen and have it delivered instantly to their phone.

Purpose

  • Enable viewers collect additional information or coupons on their phone/mobile device directly on the TV screen
  • Provide advertisers with a tool to increase viewer interaction and engagement

Variations

  • Can be applied to any content where viewers might be interested in more information
  • Can be applied to advertising allowing viewers to collect more information on a product or coupons/deals

How it works

While watching a commercial, a prompt is served to the viewer encouraging them to collect the coupon by inputting their phone number. Once the number has been submitted the coupon or link to the recipe is sent directly to the viewer’s mobile device.

push-to-mobile

Advanced Overlays: Income Targeting

Travel companies and resorts can target specific packages based on demographic indicators such as household income. This personalized, targeted message can more effectively promote packages to consumers who are more likely to make a purchase at a particular price point.

Purpose

  • Present travel packages to your target audience at scale
  • Personalize the product offering
  • Increase engagement, interest, and sales

Variations

  • Any product/service that targets different incomes.
  • Localized messaging.

How it works

The personalized ad overlay is triggered based on the income of the household and is based on a predetermined grouping decided by the brand.

income-targeting-travel