Content Overlays: Social Feed

Sports fans often go to a second screen to see what other fans are saying about the game on social media. Now these fans can access live, navigable social media feeds directly on the TV.

Purpose

  • Increase viewer interaction with the sports broadcast
  • Provide fans with social media access on the 1st screen
  • Create another avenue for in-game sponsorship

Variations

  • Can be applied to any sport or live event

How it works

Viewers are able access social media hashtag feeds in a transparent and unobtrusive overlay to see what other fans have to say about the game.

social-feed

Content Overlays: Stats Access

Sports fans often go to a second screen to get live, in-game stats while watching live sports broadcasts. Now these dedicated fans can access live, navigable stats directly on the TV in a seamless stats panel overlay.

Purpose

  • Increase viewer interaction with the sports broadcast
  • Provide fans with stats access on the 1st screen – previously only found on other devices
  • Create another avenue for in-game sponsorship

Variations

  • Fantasy sports scores/updates
  • Can be applied to any sport

How it works

Viewers are able to expand live stats on-screen and navigate to additional stat lines in a transparent and unobtrusive overlay.

stats-access

Content Overlays: Fantasy Access

An obsession for many, fantasy sports often requires users to be glued to phones, tablets or computers to stay up to date on their performance. Now fantasy sports updates have been brought to Smart TVs. Users can view their matchup, individual team performance, standings, and more while staying engaged with the broadcast.

Purpose

  • Increase viewer interaction with the sports broadcast
  • Provide fantasy sports fans with an avenue for viewing their scores
  • Create another avenue for in-game sponsorship

Variations

  • Fantasy sports scores/updates
  • Can be applied to any sport

How it works

Viewers are able to expand live fantasy scores on-screen in a transparent and unobtrusive overlay.

 

fantasy-access

Content Overlays: Shopping

Sports fans love apparel from their favorite teams. Now viewers can purchase merchandise directly through the TV while watching the broadcast.

Purpose

  • Increase viewer interaction with the sports broadcast
  • Provide fans with an easy way to buy merchandise
  • Drive revenue through frictionless purchasing

Variations

  • Can be applied to any sport
  • Can be applied to any merchandising

How it works

Viewers are able to purchase designated sports merchandise through the TV by interacting with the remote control.

shopping

Content Overlays: Sports Portal

Large sporting events like the Olympics drive significant interest and engagement. The Olympic portal dynamically displays medal counts, event schedules, video from prior events, and content meant for the local audience.

Purpose

  • Deliver a personalized event experience
  • Increase viewer engagement with the event
  • Enable broadcasters with an additional revenue opportunity via portal sponsorship

Variations

  • Any televised sporting event
  • Any sporting competition that takes place over a longer period of time (World Cup, NFL Playoffs, etc.)

How it works

The overlay can be shown during the event and is activated by viewer interaction. Once the portal is activated, the viewer is able to select videos on demand, view information like schedules or medal counts, or see personalized information based on location.

sports-portal

 

Content Overlays: Start Over

Local news programming can be restarted by the viewer upon joining the program late.

Purpose

  • Provide the viewer with the ability to catch the beginning of the program (breaking news) after tuning in late
  • Enable broadcasters to engage with their viewers in an unprecedented way by providing viewing flexibility without the need for a DVR
  • Enable broadcasters with new revenue opportunities via sponsorship and pre-roll advertising

Variations

  • Any type of programming could leverage Start Over capabilities to enable viewers to catch the beginning of the program

How it works

The content aware Smart TV recognizes that the viewer joined the program late and provides a prompt that enables the viewer to start the program over. A full screen OTT stream delivers the content from the beginning.

 

start-over

Content Overlays: Content Portal

The News Facebook Portal enables broadcast stations to connect their social media efforts with live broadcast TV. Viewers constantly turn to second screen devices for more information, and the portal provides access directly on the TV screen.

Purpose

  • Enable viewers to view a station’s Facebook posts & comments directly on the TV screen
  • Encourage viewers to keep their eyes on the 1st screen
  • Provide broadcasters an additional revenue opportunity via portal sponsorship

Variations

  • Can be applied to any social media platform
  • Any advertiser or content provider that has a social media presence can apply the social media portal

How it works

While watching the station, a prompt is served to the viewer encouraging interaction with the broadcaster’s Facebook portal. Upon activation, the viewer is taken to a portal including the station’s recent social media posts, information about station, breaking news, and any other messaging the station wishes to display.

content-portal

Content Overlays: Interactive Viewer Poll

Social media has proven that viewers love to provide opinions related to what they watch on TV. Viewer polls enable broadcasters to provide interactive polling capabilities during live newscasts on the TV screen. Viewers are able to cast their vote and see the results of others’ voting in real time.

Purpose

  • Enable viewers to express their opinion on important topics they find relevant to them
  • Provide broadcasters with a tool to increase viewer interaction and engagement
  • Provide broadcasters an additional revenue opportunity via poll sponsorship

Variations

  • Can be applied to any content to collect opinions
  • Can be applied to reality TV shows for fan voting

How it works

While watching the station a prompt is served to the viewer encouraging interaction with the broadcaster’s Facebook portal. Upon activation, the viewer is taken to a portal including the station’s recent social media posts, information about station or breaking news, and any other messaging the station wishes to display.

interactive-viewer-poll

Content Overlays: Push to Mobile

In the digital age we live in, consumers have become accustom to having information instantaneously available at their fingertips. Push to mobile enables viewers to collect information such as a recipe directly from the TV screen and have it delivered directly to their phone.

Purpose

  • Enable viewers to collect additional information on their phone/mobile device directly from the TV screen
  • Provide broadcasters with a tool to increase viewer interaction and engagement
  • Provide broadcasters an additional revenue opportunity via sponsorship

Variations

  • Can be applied to any content where viewers might be interested in more information
  • Can be applied to advertising allowing viewers to collect more information on a product or even coupons/deals

How it works

While watching a cooking show or segment a prompt is served to the viewer encouraging them to collect the recipe by inputting their phone number. Once the number has been submitted the recipe or link to the recipe is sent directly to the viewer’s mobile device.

push-to-mobile