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Advanced Overlays: Language Targeting

Political candidates are always trying to connect with voters of diverse backgrounds. Language targeted overlays enable the politician to provide a message in the viewers’ own language over the top of a traditional English political TV advertisement.

Purpose

  • Enable political candidates with the ability to provide targeted messaging in the viewers’ primary language
  • Enable broadcasters with an additional revenue opportunity beyond the initial sale of the original advertising spot

Variations

  • Any advertiser or content provider can utilize language settings to serve language specific overlays

How it works

During a political TV advertisement an overlay served based on the language settings of the TV. The messaging of the overlay can be customized based on different languages and the issues that the candidate feels are more important to the targeted demographic.

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