In the digital age we live in, consumers have become accustom to having information instantaneously available at their fingertips. Push to mobile enables viewers to collect information such as a coupon directly from the TV screen and have it delivered instantly to their phone.
- Enable viewers collect additional information or coupons on their phone/mobile device directly on the TV screen
- Provide advertisers with a tool to increase viewer interaction and engagement
- Can be applied to any content where viewers might be interested in more information
- Can be applied to advertising allowing viewers to collect more information on a product or coupons/deals
How it works
While watching a commercial, a prompt is served to the viewer encouraging them to collect the coupon by inputting their phone number. Once the number has been submitted the coupon or link to the recipe is sent directly to the viewer’s mobile device.