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Audience Extension: Category

Advertisers can target their desired audience based on the product category of a corresponding television advertisement.

Purpose

  • Target viewers you want to reach based on the content and relevance of the advertisement airing live
  • Increase ad visibility to viewers who are not focusing on the TV because they using a second screen device

Variations

  • Any national/regional advertiser that has digital advertisements that correspond with a specific product category
  • Display digitals ads based on partnership agreements

How it works

The second screen advertisement is trigged when verified TV audiences watch a TV commercial that falls within the specified product category.