Advertisers can target their desired audience based on the product category of a corresponding television advertisement.
- Target viewers you want to reach based on the content and relevance of the advertisement airing live
- Increase ad visibility to viewers who are not focusing on the TV because they using a second screen device
- Any national/regional advertiser that has digital advertisements that correspond with a specific product category
- Display digitals ads based on partnership agreements
How it works
The second screen advertisement is trigged when verified TV audiences watch a TV commercial that falls within the specified product category.