Conquesting allows advertisers to counteract the effectiveness of competitors’ ads by simultaneously displaying a digital ad on the second screen.
- Neutralize the effectiveness of competitors’ TV advertisements on viewers
- Capitalize on the divided attention of viewers using a second screen
- Any national/regional advertiser that wishes to neutralize and combat the message delivered by competitors via TV advertising
- Use second screen ads as reminders of your competing product/service while the competitions’ ad is being viewed
How it works
A neutralizing digital advertisement is trigged on the second screen when a competitor’s television ad is being viewed.