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Audience Extension: Live Trigger

The Live Trigger function allows advertisers to take advantage of applicable live moments by delivering a digital ad on the second screen simultaneously.

Purpose

  • Enables more relevant digital advertisements for viewers watching the live show/event
  • Engage viewers based on interests on the second screen through targeted digital ads
  • Reach a large audience during the most impactful and emotional TV moments

Variations

  • A sponsor or partner for a live TV event can remind viewers of their products/services while watching the program
  • National advertisers can advertise relevant information to targeted viewers during the live event

How it works

As the live television content is viewed, a second screen digital advertisement is triggered to dynamically capitalize on poignant TV moments.