The Live Trigger function allows advertisers to take advantage of applicable live moments by delivering a digital ad on the second screen simultaneously.
- Enables more relevant digital advertisements for viewers watching the live show/event
- Engage viewers based on interests on the second screen through targeted digital ads
- Reach a large audience during the most impactful and emotional TV moments
- A sponsor or partner for a live TV event can remind viewers of their products/services while watching the program
- National advertisers can advertise relevant information to targeted viewers during the live event
How it works
As the live television content is viewed, a second screen digital advertisement is triggered to dynamically capitalize on poignant TV moments.