The Spark Platform

We built Spark with the entire TV ecosystem in mind. Broadcasters, content owners, agencies, and advertisers now benefit from the scale of broadcast coupled with the power and accuracy of digital. Leveraging the internet-connectivity of smart TVs, Spark enables broadcast TV with digital capabilities such as measurement, personalization, interactivity, and targeting.

Bringing digital measurement capabilities to the world of broadcast Delivering OTT and VoD across multiple devices and applications Enabling content owners with powerful programming interactivity and addressability Bringing personalization, interactivity, and addressability to TV advertising on both the 1st and 2nd screens