Spark Analytics Suite is the most powerful and insightful analytics solution available to broadcasters. Device-level, anonymized data provides the clearest picture into viewership habits and trends, enabling broadcasters to make business-critical decisions with confidence.
Bringing digital measurement capabilities to the world of broadcast television
Station Analytics
Understand station performance including device-based audience share, viewer flows, demographics, show comparisons, and more to make better programming decisions.
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Maximize promo effectiveness by understanding what worked and what didn’t including creative, placement, format, and more.
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Viewer Analytics
Evaluate broadcast advertising like never before with features including ad performance reporting, placement optimization, and demographic insights.
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