Spark Viewer Analytics provides broadcast sales with unprecedented detail and insight into station viewership with detailed demographics, empowering the sales organization with more compelling advertiser benefits.

Viewer Analytics laptop
  • View anonymized analytical data and metrics to gain insights on any broadcast TV ad campaign across all channels and locations (local & national).
  • Unlock new demographic detail such as auto-related data, voter affiliation, lifestyle data, and more.
  • Aid media planning by understanding where, when, and what a desired audience is watching and engaging with.